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Beer Central Bottle Share

Bottle Share eventWe’re hosting our first event at the Ale Club tonight! We’ve teamed with Sheffield’s favourite beer shop, Beer Central for a bottle share evening. These guys are pro’s at this kind of thing, it’s their 26th.

Did you spend your dinner breaks at school swapping your duplicate football stickers with your mates in hope that you’d be the first to complete the book? Well, imagine that you’ve only got one Alexis Sanchez sticker, you love him so much, so much so that your Manchester United fan friend should enjoy him too. It’s rare that we get anything for free, so in return they give you Henrikh Mkhitarayn, seems fair, right?

It’s still (STILL!) January and it’s bloody cold. Too cold to play swapsys outside. Luckily the Ale Club is nice and cosy and beer keeps us warm, and happy. Christmas seems a lifetime ago but we’ve got through Blue Monday and it no longer gets dark at 3pm so there’s hope there…

What’s a bottle share event?

We all like to think of ourselves as an influencer in one way or another, this is your opportunity to share your passions of your favourite beer with other beer enthusiasts, and enjoy theirs. What better time to do this than during Tryanuary!

How are you getting on with Tryanuary?

Have you been adventurous? Found a new favourite? Bottle sharing gives you a voice and helps you understand flavours you would have previously overlooked whilst making friends (drinking partners) at the same time!

You might think that your go-to stout or the pale that brings your tastebuds to life is everybody else’s but that probably isn’t the case and they’ll be somebody who is still a virgin to your favourite brew. There’s nothing better than watching the happiness of the drinkers face as they beam with joy from the beer you introduced to them. Every time they have it, they’ll be thinking about you.

Don’t be shy, come and talk to the group (don’t worry, it won’t be too daunting, they’ll be maximum of 14 likeminded folks and you can always drink before you talk). It’s a casual event, no rules or pressures plus, they’ll be free snacks for bottle share participants.

For more details on tonights bottle share event, which starts at 7pm visit the Facebook event page.

What will you bring? What are you willing to share? Thumbs up to anyone who brings their favourite Brew Foundation along.

Want to know more about Beer Central? Click here.

There’s no charge, just let Sean from Beer Central know that you’ll be coming along via your favoured social media outlet.

Unfortunately there’s still a couple of weeks left of January but we are continuing to embrace Tryanuary with new favourites constantly rotating on the bar and in the fridge. We can make it to February, the struggle might be real but it’s easier with a pint of deliciousness.

By in Uncategorised 0

Guest Brewery #2 Tryanuary Edition Electric Bear Brewing Co.

Guest Brewery Electric Bear Brewing CoAs beer lovers we always have great pleasure of discovering new breweries, such as Electric Bear Brewing Co. that was why we wanted to launch the Ale Club. Since opening we’ve seen the bar constantly rotate with beers brewed from around the world, crafted with unique flavours.

Tryanuary is all about celebrating independent breweries, there’s so many who are doing a great job, making it hard to choose just one, but sometimes you’ve gotta be ruthless like Simon Cowell.

Electric Bear Brewing Co. from Bath have been going down well so far this month. Werrrd! is the perfect session American Pale. Coming in at 4.2%, the subtle fruity flavour gives a balance leaving you wanting more.

The Bath brewers started in 2015 and they have gone from strength-to-strength. After establishing themselves in their first year when they mastered the classics which have become the core to their collection. These beers have been picked up by suppliers and pubs around the UK (including the Ale Club). Their beers include a range of IPAs (black, double, American-style), red ales, pilsners, porters, stouts and of course the APA.

Creating the perfect APA is great but Electric Bear like to have fun. Prior to forming the brewery, the team were all home brewers (some continue to do so for the love of it). They knew that they could make a decent beer but it wasn’t easy to be consistent when working in poor conditions.

Like true craftsmen, it was all hands on deck to build the brewery that they wanted, allowing them to excel and share their passion in the easiest way. They faced challenges but you can taste the triumph in every pint, especially those more experimental beers that are brewed on a small scale.

If you are visiting Bath (apparently it’s a nice place) on a weekend, the Electric Bear tap room is open Fridays 12pm to 10pm and Saturdays 2pm to 6pm. Not only can you enjoy a pint straight from the source but you can bring the whole family as it’s child and dog friendly too!

For more information on Electric Bear Brewing Co. visit their website. Want to try? Get to the Ale Club ASAP, it won’t be around for long!

By in Uncategorised 0

New Years Eve on Ecclesall Road

Ecclesall Ale Club open for New Years EveNew Years Eve on Ecclesall Road

New Years Eve is like Marmite, it leaves a bitter taste in your mouth. The pressure is on to have the best time and it can be a costly evening. The variety of events in Sheffield this year offers something for everybody.

In previous years the options were, go to a club where drinks cost double what they usually do, everybody links arms at midnight and awkwardly sings auld lang syne before paying a fortune to get home. The New Year starts with a hangover and a lot less money in the bank. This was ‘fun’…

Thankfully we have more options these days and you don’t even need to leave Eccy Road to see in the New Year.

There’s plenty going on and you no longer have to be tied to one place. The Ecclesall Ale Club will be open from 11:30am on New Years Eve and you can see in 2018 as we’ll be serving our favourite beers until 1am. Whether you want to start or end your pub crawl with some craft beers, we are here for you.

We are open throughout the festive period, including Mad Friday and Christmas Eve as we prepare for Santa’s arrival. Our bottle shop is here for takeouts or the perfect stocking fillers for the beer lovers in your life.

Why not see in 2018 with us, it’ll be better than a crowded club or a house party that runs out of booze before you’ve had the chance to raise a toast to what went down in 2017 and your New Years Resolutions.

By in Uncategorised 1

Guest Brewery #1 Brew York

Brew York Craft BeerGuest Brewery #1 Brew York

As the men behind brewing there’s nothing we love more than being inspired by fellow brewers. As the men behind the bar we love nothing more than knowing that every pint we pull is going to be a hit. The Ecclesall Ale Club is where we share this love and you’ll notice the bar is heavily featuring Brew York at the minute.

Like most breweries, Brew York was created by friends who are passionate about beer. What makes them different to others is how fast they have grown. In just a couple of years Brew York went from an idea created in a pub to a fully functioning brewery with award winning beers available in cask, keg, bottle and can. They also opened a tap room on-site and pulled-off a distribution deal that saw their cans available in supermarkets nationwide. It couldn’t have been a better start for the York brewers but non of this would have happened if they hadn’t created great tasting beers.

Craft Beer Brew York cansThey have built a core-range of favourites that are influenced by American flavours, brewed with traditional British techniques. These Pale Ales have a taste of familiarity but it is the depth of flavours that makes them stand out in what is becoming a competitive area in craft beer. The Americanisms are largely visible in the percentage which tend to be over 5% without overshadowing the ingredients.

Brew York also offer a bitter and porter in the core range but they allow their creativity to flow with small batches of experimental beers and seasonal collections. The Tonkoko milk stout has beeFairytale of Brew Yorkn a particular favourite on our bar recently.

The branding has helped Brew York beers stand out from taps, fridges and shelves. Their Fairytale of Brew York collection will be a sure-fire winner this Christmas, c’mon, who doesn’t love a good pun!

Their tap room, in York, based on-site gives visitors the opportunity to taste beers at their freshest and their is a constant rotation on cask and keg.

For more details on Brew York beers and tap room, visit their website.

Want to taste? You’ll find them on our bar throughout the festive period and beyond. The Ecclesall Ale Club is open 11:30am – 11pm 7 days a week

By in Brewing 1

Why Choose Craft Beer?

We live in a world where we are given choice. You don’t need to pick one side or another. You don’t need to be rich to have nice things. We don’t need to settle for the mundane, mediocre and average either. Craft beer is giving us more tastes, styles and flavours than ever before. Why would any beer drinker not go craft?

What is Craft Beer?  (Without the jargon)

According to The Oxford English Dictionary ‘craft’ is:

“An activity involving skill in making things by hand.”. Being more specific “Denoting or relating to food or drink made in a traditional or non-mechanised way by an individual or a small company.” Basically, this rules out the beers made by the huge corporations. They use machines to create the same, standardised taste.

Craft beer, is it just a marketing ploy or is there a meaning behind the slogan?

Where did it come from? What’s the difference between ‘craft beer’ & ‘beer’? Will it fade away like every other fad? Probably not.

It might seem like it came from nowhere to suddenly being inescapable. We were once, Great Britain, great at brewing beers, we mastered the traditional ales. Then, like a lot of our old school trades, the grafters stopped. The makers were replaced by machines and cheap ingredients, used to cut costs and make on-mass. For years, we accepted this. Pubs were being closed down, the drinking culture changed. It was the time of binge drinking, cheap juice with high percentages.

More than just a trend
brew foundation craft

Fast forward a decade or two where people like the finer things in life. Our tastes have developed. We used to be a nation known for bland food, we now not only enjoy different cultures and cuisines, we seek them out and we are happy to pay more for something different and unique. The internet has allowed cultures to easily collaborate, giving twists on traditions whilst the class system is becoming less relevant which helps accessibility.   

Gordon Brown deserves some credit for the resurgence in brewing. When the free-house pubs were on their knees and the chains were taking over, we were losing unique character in the places we could enjoy a pint so he introduced a tax break for small brewers back in 2002. Change isn’t instant but this helped start a movement which was accelerated by American brewers.

One of our favourite brewers, Thornbridge began in ’05. Their award winning beers inspired a generation of brewers. Martin Dickie left Thornbridge to start BrewDog, arguably the most successful craft beer brewers in the UK. However, are you still craft when you are the size of BrewDog? It’s a touchy subject which has be argued by many.

Artisan Trades

brewing craft beersBrewers have become the bakers of the drinking world. A few years ago you’d happily settle for a Waburtons loaf, now you’ll go to your artisan baker for a £4 unsliced and then to the coffee shop next door where the barista will carefully use foam to make a shape in your latte for the cost of a jar of coffee. We are becoming a quality over quantity culture and we don’t think twice about paying over a fiver for a decent pint instead of £3 for a crappy lager.

With new flavours, the ale is no longer a drink for old men. We can now think of beer like wine, it’s a drink to taste and enjoy, every pint has its individuality, requires care from both the brewer and the bar man, pumping the ale with care like the chef who plates food artistically. It’s the handmade skills that the dictionary talks about that makes craft beer different.

Whether you go to Starbucks on Ecclesall Road, Manchester or New York, your coffee is going to taste pretty much the same, which, sometimes, familiarity is the wise option but YOLO. In Sheffield we’ve got some great coffee shops, they might all sell the same coffees but they do it their way and this is exactly the same theory with craft beers. Not only is an American Pale from one brewery different to another brewery, every batch can vary slightly. Like wine, some age better whilst others are like a loaf, at its best when its fresh.

Cask and Keg

Brew Foundation Craft BeersCask beers are the beers your grandad drank, flat, warm, topless and often the reason ‘real ale’ gets a bad rep. The brewer only does half the job, the beer isn’t finished until it hits the glass. If the pub haven’t taken care of the cask and the barman doesn’t know how to pull (the pint) then it isn’t going to be an enjoyable experience for the drinker.

Luckily the craft brewers have continued the traditions of cask beers and the warm, flat beers are no longer uninspiring. They’ve used their creativity to bring them to life but, if you are unfortunate to have a bad pint, don’t dismiss it, you might have just been unlucky with the batch or the bar man.

Keg beer is the most common, these include your typical lager as well many ales. They are served cool, with a fizz and don’t require the same barman skills as the cask beer.

If you want something independent, and ‘not on the high-street’ then go craft, there’s something for everybody, even those not into beer! When you consider the locally sourced, high-quality ingredients, handmade and skilled trade, it’s worth paying that little bit extra for.

By in Uncategorised 2

The Making of the Ale Club – Ecclesall Road Mircopub

You might recognise The Brew Foundation, we’ve been brewing craft beers (mostly pales) over the last few years. They have been on the bars of Sheffield’s best boozers. The Ecclesall Ale Club is our new micropub, it’s been a stressful, tiring and challenging journey. We are now open and it has been worth it!

429 Eccesall Road is our new home! After months of paperwork and admin we were finally allowed to get our hands on what was Eccy booze.

 


We opened on Friday on Friday 17th.
Ecclesall Ale Club bar

Eccy Ale Club open night

Ecclesall Ale Club Lamp

Ecclesall Ale Club toilet

Ecclesall Ale Club fridge

It’s safe to that the struggle has been real but the results make it worth it. The opening weekend couldn’t have gone better. We’ve had to restock the bar and fridges.

We are opening from 11:30am, 7 days a week.

By in Uncategorised 0

Guest Beer #1 Gamma Ray by Beavertown

The paint is dry, the bar has been filled, fridges stocked and the furniture nailed down. As of tomorrow, Ecclesall Road has not just a new place to sink a few beers, we’re a bottle shop too, offering a range of beers including Beavertown’s finest.!

Although The Ecclesall Ale Club is run by The Brew Foundation, we don’t just love our beers, we love beer in general. To celebrate the diverse flavours of a decent pint, we will be pouring pints from our favourite craft beer brewers. Our guest beers will be continually changing so you might only get that one chance.

Guest beer #1

Beavertown loho

Gamma Ray by Beavertown.

beavertown gamma ray

Beavertown are London-based brewers who are growing fast. Since launch in 2011 Beavertown have become champions of the craft beer scene. They are more than just brewers, they are becoming an iconic brand. Their artwork on the cans stand out in the fridges and on taps but having fancy logos means nothing if the beer doesn’t live up to the same standard. Beavertown do.

Gamma Ray is a classic American pale ale. The tropical fruits disguise it’s strength (5.4%) making it easily drinkable and refreshing. It’s a stand out pint and you’ll have to make the challenging decision at the bar, do you go same again or take a spin on beer roulette to try something different, it probably won’t be better.

We are going to be open 11:30am to 11pm, 7 days a week at 429 Ecclesall Road. Grab a can or two, too.

By in Events 0

Sharrow Vale Market, Sheffield

I’m lucky, cuz five seconds from my front door is one of the best farmers markets in the UK: Sharrow Vale Market. If you haven’t already been to Sharrow Vale Farmers Market then you’re in luck! Because it’s tomorrow, Sunday 16th July. Come on down!

We’ll be there with our mobile bar selling pints of First Light, Little Bitter That, Laughing Water, Free Beer and Janet’s Treat Porter. Plus we’ll be selling bottles of all beers to take away in presentation packs of four for just £10.

The weather forecast looks good, the beer’s a flowing and there are loads of street food stalls too. What’s not to like!?

It starts at 12pm but if you’re there before you can have a Brew Foundation beer early doors as we’ll be set up before then. It finishes at 4pm and we usually run out of beer so don’t delay; we look forward to seeing you tomorrow!

 

By in Events 0

It’s the first Nether Edge Market of the year this Sunday 19th March

This Sunday we’re at the fantastic Nether Edge Market. The event runs from 12pm to 4pm on Sunday 19th March. As always we’ll be bringing our mobile bar selling pints and halves of two cask beers and two kegged craft beers. We’ll have special offers on gift packs of 4 bottled beers, plus we’ll have Brew Foundation glasses for sale and a limited supply of brand new 330ml cans of unfiltered Laughing Water. Get ’em fast folks!

Fingers crossed that the weather is kind to us all and we can enjoy a few pints in the spring sunshine hey! (Just jinxed it haven’t it!?!)

See you all there!

By in Brewing 0

Another new beer on it’s way: Pop!

It’s like waiting for a bus: two arrive at once! Hot on the heels of our recent Laughing Water, next week sees a new session strength pale ale from The Brew Foundation called: Pop.

Pop will be nice and light in colour and strength (3.6% abv). Made from a new English hop called Olicana and dry hopped with lots of Mosaic to make our latest beer a hoppy session ale with a passionfruit and blueberry hop kick.

Due to it’s hoppy aroma and taste we’ve called this one “Pop”. Casks will be ready from 21st October, with bottles and kegs ready shortly after then. Pop will be available at all our usual stockists but keep your eyes peeled for it and follow our social media accounts to find out where you can pop in for a pint of Pop.

Before Christmas we also aim to bring out our first dark beer, a long awaited porter. We’ll keep you posted on that so there’ll be more details to follow.