beavertown Archives - The Brew Foundation

The Brew Foundation

beavertown

By in Uncategorised 0

Craft Beer in the UK is reaching out to a new audience

Is there a bitter taste is the mouth for craft beer in the UK or is it just evolving?

The craft beer in the UK market is seeing a new shift, a shift even further away from your grandads bitter than ever before. This is due to accessibility and the adaptation of mainstream, taking it from sub-culture to urban culture. The perception of beer is changing, IPAs are gradually winning over lager drinkers, there has never been so much choice. It wasn’t long ago that you’d struggle to find an IPA, it’s hard to avoid Brewdog these days.

Brewdog pinkThe Scottish brewers recently hit the headlines with two campaigns, the ‘Pink’ launch (reaching out to women) and their 1 million giveaway, a ploy to target the Carling crowd. They hope that a free pint of Punk will turn them into paying customers. It isn’t just on paper where Brewdog have been dominating, you’ll find them in the unlikeliest of places, the bars and clubs that wouldn’t have entertained anything other than your standard lager just a few months are now stocking Punk. Music festivals were once a lager filled weekend, Carling used to sponsor Reading and Leeds, these days they are offering craft alternatives. This could be because they can charge more money or that tastes are changing?

Many will argue about Brewdog’s presence in craft beer. They are bit like Man City, they do the job flawlessly but they’ve done it with investment, lots of it. They still claim that they continue with the craft mentality, they continue to take chances, grow. They have been able to break into the mainstream which can only be a great thing for the whole industry. The more people who taste Punk are the next ones who will buy Jaipur, Gamma Ray or High Wire, once hooked there’s no turning back.

There’s a new hierarchy forming, it was noticeable at Sheffield Beer Week. Is it just about investment and marketing or is it quality and innovation? We’ve got the elite brewers (Brewdog, Beavertown, Goose Island), the local heroes (every city has them), the old schoolers, the breakthrough home brewers and the underdogs who are a bit left wing.

Bitter about bitter, or lack of? Real ale was, up until recently what your granddad drank, that murky, still, warm liquid in a pint class. It wasn’t sexy like your pint of Bud. Bitter is the reason beer gets a bad reputation. The pale ales have been changing that perception, the fruity aromas are much more palatable on the tastebuds making it much easier to convert lager drinkers, it makes brewing a better business model.

The UK craft beer scene might be growing but with all the focus on developing and twisting the IPA, the bitter has been forgotten about by many new breweries. The old men who spend their afternoons in the pub are finding it hard to jump on the craft beer bandwagon. They don’t care about the artwork, if it’s suitable for Vegans or made with ingredients sourced locally, they just want the bitter taste that they have always loved and change from £3. They don’t care for Man City’s slick techniques, forward thinking attitudes and big money innovations, they are happy with Burnley’s solid reputation, it might not be exciting but it works.

Is brewing becoming more about spreadsheets and sales figures or is there true love in that 330ml can that costs £8? They’ll always be businesses in any industry but it’s those who work with passion who will succeed in the long-term. What makes craft beer in the UK great in 2018 is that there’s a taste and budget for everybody.

By in Events 0

Guide to Sheffield Beer Week 2018

Sheffield Beer WeekIt’s almost our favourite week of the year, we’ve been putting our plans together to make sure there’s no logistical mishaps. Not gonna lie, we’ve had to flip coins to decide what to do because there’s so much good stuff going on. Yep, Sheffield Beer Week, we are ready for you.

Sheffield Beer Week launchIt all kicks off on Saturday at the Abbeydalee Picture House on Abbeydale Road with the Indie Beer Feast, celebrating the cities greatest things, independent businesses, food and beer.

They’ll be drinking from then on, through to the next weekend. It might sound like one big piss up and to a degree it is but it’s also about sampling the best of beer in 2018. Whether you want to call it craft beer or real ale, just grab a glass and enjoy the breweries showcasing their work in pubs throughout the city.

Hardywood CraftThe beer resurgence here in the UK owes a lot to the States and the Hop Hideout on Abbeydale Road is showcasing beers from Hardywood Park Craft Brewery from midday. If you are heading to the Indie Beer Feast get down early and nip across the road for a taster, or just go down anyway, The Broadfield is next door! The Indie Beer Feast is a ticketed event and they’ve got some of the best local and UK breweries and street food chefs to kick your tastebuds into gear for the rest of Sheffield Beer Week.

Wellington Sheffield Beer WeekWe don’t have time for hangovers especially on day two when award winner beer writer Adrian Tierney-Jones is hosting a tasting evening for the best of Norwich beers at The Wellington in Shalesmoor. Prepare to be schooled.

Monday’s are the worst, not in Beer Week they aren’t. It’s meet the brewer time at Brewdog with Steel City Brewing’s Dave who will be talking about his craft and a taste of their Sheffield Brewery Week special, Rogue One, a 10% imperial stout with a hint of chocolate, vanilla and citrus.

If the 10% stout hasn’t written us off we’ll be heading to the train station, not to escape but for the Sheffield Tap to see how The Tapped Brew Co make their beers before joining the Sheffield Pub Heritage Walk which starts at Fagans at 5:30.

Sheffield Beer Week Beavertown TakeoverThere’s no hump day during Sheffield Beer Week as Wednesday sets us up for another busy one, starting off with another meet the brewer event at Brewdog at 6pm, this time its Lost Industry who will be bringing their exclusive imperial white stout, Off Me Coconut along then at 7:30pm it’s time to head to Hallamshire House for meet the brewer with London’s finest, Beavertown!

Thursday we’ll be starting off with a battle of the sours with locals Abbeydale Brewery against Manchester faves Charlton Brewery at The Devonshire Cat before heading to The Bath Hotel for another brewery from the other side of the Pennines, Marble Brewery who’ll be taking part in a meet the brewer.

Brew York Sheffield Beer WeekBrew York are frequent on the Ale Club bar and we’re looking forward to their meet the brewer event at Riverside on Friday before heading to The Bar Stewards for a Northern Monk takeover.

Saturday will be another Kelham orientated day with the Cloudwater and Howling Hops takeover at Shakespeares, Unfortunately all good things have to come to an end but theres a silver lining at the Sheffield Beer Week closing party which coincides with launch of the Neepsend Brewery tap room opening!

Gladiators, ready?

By in Uncategorised 0

Guest Beer #1 Gamma Ray by Beavertown

The paint is dry, the bar has been filled, fridges stocked and the furniture nailed down. As of tomorrow, Ecclesall Road has not just a new place to sink a few beers, we’re a bottle shop too, offering a range of beers including Beavertown’s finest.!

Although The Ecclesall Ale Club is run by The Brew Foundation, we don’t just love our beers, we love beer in general. To celebrate the diverse flavours of a decent pint, we will be pouring pints from our favourite craft beer brewers. Our guest beers will be continually changing so you might only get that one chance.

Guest beer #1

Beavertown loho

Gamma Ray by Beavertown.

beavertown gamma ray

Beavertown are London-based brewers who are growing fast. Since launch in 2011 Beavertown have become champions of the craft beer scene. They are more than just brewers, they are becoming an iconic brand. Their artwork on the cans stand out in the fridges and on taps but having fancy logos means nothing if the beer doesn’t live up to the same standard. Beavertown do.

Gamma Ray is a classic American pale ale. The tropical fruits disguise it’s strength (5.4%) making it easily drinkable and refreshing. It’s a stand out pint and you’ll have to make the challenging decision at the bar, do you go same again or take a spin on beer roulette to try something different, it probably won’t be better.

We are going to be open 11:30am to 11pm, 7 days a week at 429 Ecclesall Road. Grab a can or two, too.