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What’s on for Easter in Sheffield

Easter Bank Holiday Weekend is the perfect opportunity to party! There’s not the pressure like Christmas and it’s a long one! So, what is happening at Easter in Sheffield?

Easter in Sheffield Craft BeedIt’s a four-dayer and it all kicks off on Good Friday at Yellow Arch in Kelham Island for their beer festival. The iconic venue are hosting their 3rd beer festival with some of Sheffield’s finest breweries include The Brew Foundation! We’ll be there, with great company from Stancill Brewery and Lost Industry Brewing. All good festivals need food and Proove Pizza are doing just that. It’s great value for money as entrance is just £1.50 (pint class included!) and there’s DJs playing funk until ‘late’. More details available here.

Easter in Sheffield BBQHopefully the weather picks up (not looking likely) as Smo Fo Pit Stop is taking place throughout the weekend at Summit House car park on Eyre Street with BBQ food, craft beer and bands. This pop—up event is the first of what will become a monthly event. They’ve sourced some of the best BBQ going, catering for carnivores and vegans so that nobody goes hungry. Beer is supplied by Sheffield favourites, Abbeydale Brewery, Sentinel and Kelham Island Brewery. Fingers crossed that the weather men are wrong, BBQ is the snow isn’t ideal. More info here.

Remember, Jesus died for this!

Canalside Night MarketSaturday sees the 3rd Canalside Night Market at the Southbank Warehouse. Kicking off at 2 there’s a wide range of food and drink available including a bar dedicated to gin. There’ll also be live music, DJ’s and artists keeping entertainment going until 11pm.

More details here.

Easter in Sheffield Leadmill specialOnce you’ve eaten your way through your chocolate eggs to get over the hangover, Easter Sunday is all about letting loose and Common People at the Leadmilli ideal for Brit pop and noughties indie fans as hits will be played from 11pm to 4am.

There’s plenty to do for Easter in Sheffield, make the most from the long weekend. Don’t forget to pop in to the Ale Club, we are open all weekend!

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The Garden Brewery Takeover

garden brewery logoSheffield Beer Week is great, right? We’re loving the enthusiasm and passion Sheffield has for beer. There’s been some great events held throughout the city and there’s plenty more to come but tonight it’s our turn as we get to showcase the brilliant beers by The Garden Brewery at the Ale Club.

Garden Brewery tapWe’ve been pouring The Garden Brewery’s finest beers since opening the tap room, the Samphire Sour and the Milkshake IPA have been going down a treat so, to coincide with Sheffield Beer Week we’ve let the Croatian brewery takeover the bar for the night.

So, who are The Garden Brewery?

The Garden Brewery story is a little different to most, it began with a music festival in Croatia by a promoter from Birmingham. The Garden has been one of Europes leading dancing music festivals since launching in 2006 but after 10 years they decided to focus on beer instead. The timing couldn’t have been better as Croatia was gaining a craft brewery scene whilst the connections from the festival circuit gave them an outlet early on and they’ve gone from strength-to-strength.

Garden Brewery beerTheir state of the art brewery allows them to brew different beers quickly, they have the ability to brew their core range on mass and test or create specials in smaller batches too, giving them the opportunity to grow fast without losing the excitement that comes with experimenting with different ingredients, flavours and tastes.

Unlike many breweries who specialise in one style The Garden Brewery’s core range is as eclectic as they come, stouts to sours whilst their pales IPA’s aren’t your typical style as they include citrus IPAs and honey double IPAs.

They pride themselves in the ingredients that they use to brew. These are natural and unfiltered, giving a more intense flavour, the hops come from around the world whilst the malts are imported from the UK which might give some familiarity to the taste produced.

Based in Zagreb, The Garden Brewery tap room is open 7 days a week, serving their core range and specialise on cask, keg, bottle and can which will taste much fresher than you’d experience after being imported over land and sea. They offer guided tours and tasting sessions too! And, obviously, should you get peckish, there’s food available too from Submarine a shipping container in the brewery, serving burgers and ice cream, made with locally sourced ingredients.

More info The Garden Brewery, their beers and their tap room (well worth a visit if you’re in Croatia) is available here.

Don’t forget to check out our Sheffield Beer Week offers, available until Sunday.

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Guide to Sheffield Beer Week 2018

Sheffield Beer WeekIt’s almost our favourite week of the year, we’ve been putting our plans together to make sure there’s no logistical mishaps. Not gonna lie, we’ve had to flip coins to decide what to do because there’s so much good stuff going on. Yep, Sheffield Beer Week, we are ready for you.

Sheffield Beer Week launchIt all kicks off on Saturday at the Abbeydalee Picture House on Abbeydale Road with the Indie Beer Feast, celebrating the cities greatest things, independent businesses, food and beer.

They’ll be drinking from then on, through to the next weekend. It might sound like one big piss up and to a degree it is but it’s also about sampling the best of beer in 2018. Whether you want to call it craft beer or real ale, just grab a glass and enjoy the breweries showcasing their work in pubs throughout the city.

Hardywood CraftThe beer resurgence here in the UK owes a lot to the States and the Hop Hideout on Abbeydale Road is showcasing beers from Hardywood Park Craft Brewery from midday. If you are heading to the Indie Beer Feast get down early and nip across the road for a taster, or just go down anyway, The Broadfield is next door! The Indie Beer Feast is a ticketed event and they’ve got some of the best local and UK breweries and street food chefs to kick your tastebuds into gear for the rest of Sheffield Beer Week.

Wellington Sheffield Beer WeekWe don’t have time for hangovers especially on day two when award winner beer writer Adrian Tierney-Jones is hosting a tasting evening for the best of Norwich beers at The Wellington in Shalesmoor. Prepare to be schooled.

Monday’s are the worst, not in Beer Week they aren’t. It’s meet the brewer time at Brewdog with Steel City Brewing’s Dave who will be talking about his craft and a taste of their Sheffield Brewery Week special, Rogue One, a 10% imperial stout with a hint of chocolate, vanilla and citrus.

If the 10% stout hasn’t written us off we’ll be heading to the train station, not to escape but for the Sheffield Tap to see how The Tapped Brew Co make their beers before joining the Sheffield Pub Heritage Walk which starts at Fagans at 5:30.

Sheffield Beer Week Beavertown TakeoverThere’s no hump day during Sheffield Beer Week as Wednesday sets us up for another busy one, starting off with another meet the brewer event at Brewdog at 6pm, this time its Lost Industry who will be bringing their exclusive imperial white stout, Off Me Coconut along then at 7:30pm it’s time to head to Hallamshire House for meet the brewer with London’s finest, Beavertown!

Thursday we’ll be starting off with a battle of the sours with locals Abbeydale Brewery against Manchester faves Charlton Brewery at The Devonshire Cat before heading to The Bath Hotel for another brewery from the other side of the Pennines, Marble Brewery who’ll be taking part in a meet the brewer.

Brew York Sheffield Beer WeekBrew York are frequent on the Ale Club bar and we’re looking forward to their meet the brewer event at Riverside on Friday before heading to The Bar Stewards for a Northern Monk takeover.

Saturday will be another Kelham orientated day with the Cloudwater and Howling Hops takeover at Shakespeares, Unfortunately all good things have to come to an end but theres a silver lining at the Sheffield Beer Week closing party which coincides with launch of the Neepsend Brewery tap room opening!

Gladiators, ready?

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Mother’s Day on Ecclesall Road

What’s going on for Mother’s Day on Ecclesall Road?

Mother’s Day is approaching (March 11th!) and there’s plenty of ways to treat your mum in Sheffield, especially on Ecclesall Road. Here’s our tips for Mother’s Day on Ecclessall Road.

Where to eat for Mother’s Day on Ecclesall Road.

Grazr InnGraze Inn

If the weather is nice then you might not want to spend the afternoon/evening indoors, Graze Inn cover this with their Mother’s Day brunch menu.

More derails here.

Whirlowbrook Hall

Alternatively enjoy an afternoon at Whirlowbrook Hall. Finger sandwiches, scones and tea on offer between 12pm and 3pm, want to up your gifting game? Upgrade to the Champagne option!

More details here.

PoWPrince of Wales

When you want pub grub that’s a bit special then book in at the Prince of Wales. Their Mother’s Day 3 course special is £23.95 and if it’s as good as it sounds, you will be the favourite child!

More details available here.

Miller and Carter

If your mum likes meat executed with perfection then book in with Miller and Carter who excel when it comes to steak.

More details here.

Bistrot Pierre Mother's Day on Ecclesall RoadBistrot Pierre

You can’t go wrong with French food when it’s done well and Bistrot Pierre do exactly that. Their 3 course Mother’s Day special is just £19.95 and there’s plenty to choose from.

More details here.

Brocco On The Park

Hopefully the snow will have cleared by Mother’s Day because there’s nothing better than a stroll around Endcliffe Park in the spring sunshine, then a meal at Brocco On The Park.

More details here. 

Don’t forgot to drop into the Ale Club, we have wine, cider, spirits and software drinks for the mum’s who don’t like a beer and if they do, our cans and bottles make the perfect gift!


P.S. Don’t forget to vote for the Ale Club as best new bar at the Exposed Magazine Awards. Get involved here.

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Sheffield Beer Week – Guide to Sheffield Breweries Round 2

Sheffield Beer WeekImagine a week dedicated to your number one. Your partner only gets Valentines Day but beer gets a whole week in Sheffield! Sheffield Beer Week is seven days dedicated to the finest beers served across the Steel City.

Sheffield Beer Week doesn’t just showcase great breweries from around the world with events hosted in great pubs, it’s an opportunity to meet the makers, listen to their back story and how they made the beers you are tasting.

Our Tryanuary guide to Sheffield Breweries can be found here. This is round two.

Blue Bee BrewerySince launching in 2010 Blue Bee Brewery have had their ups-and-downs. Things went from a hobby to a respectable brewery by 2011 and they expanded. Last year they lost their 3 pubs but they have continued to brew great and interesting beers using a variety of ingredients from around the world. You’ll find their beers at the Kelham Island Tavern, Shakespeares and the Rutland Arms as well as the Sheffield Beer Week closing party at the Neepsend Brewery tap room launch on 17th March.

More information can be found here.

Lost Industry BrewingLost Industry are relatively babies compared to Blue Bee but in just over two years they have experiments with flavours and influences that have helped them gain an reputation as exiting brewers who don’t limited themselves to a core range. Their beers are found in many of Sheffield’s much loved pus including the Broadfield, Beer Engine and The Greystones. They have spread their wings, supplying to pubs in the UK including Nottingham, Huddersfield, Manchester and London. They will also be available at the launch of Beer Week at the Indie Beer Feast at the Abbeydale Picture House on 10th March.

Want to find out more? Visit their website.

Steel City BrewingSteel City Brewing are cuckoo brewers who are learning fast, producing American influenced pales with a Yorkshire spirit. Their ever-changing selection can be found at the Wellington and Rutland Arms. They will be collaborating with Neepsend Brewery and Lost Industry to create something special for Sheffield Beer Week.

More info on their website.

Tapped Brew CoTrain stations can be bleak. You tend to find W H Smiths, M&S and, if you are lucky you’ll get a ‘spoons. There’s nothing worse than waiting for a train without a pint in your hand. Sheffield Station on the other hand is the home of one of the cities finest boozes, the Sheffield Tap. You’ll always find something special on the bar, probably by the Tapped Brew Co, brewed next door. If you haven’t visited the Sheffield Tap before, it’s worth missing your train for! Why would you want to leave Sheffield anyway? Coming to Sheffield for Beer Week? First stop, the Sheffield Tap. Enjoy.

Interested? More info here.

Mitchell's SheffieldMitchell’s have been a long standing Sheffield business. Starting out as a butchers in 1935, they moved into the alcohol game in the ’60’s, become one of the cities best offies, specialising in wine and spirits. Last year they saw an opportunity and pounced on it when the restaurant next door closed down. The years experience selling alcohol gave them the knowledge to become a micro-brewery and gin distillery. In less than twelve months they have 6 beers available from their well established shop and Sheffield boozers. They regularly host tasting events, not to be missed.

Want to know more? Visit their website.

Regather WorksSheffield is a thoughtful community and the Regather Co-Operative prove that. The not-for-profit venue provides everything from events and gigs to veg box schemes, not only that but they also have an environmentally friendly on-site brewery. The beers, mostly pales are made with locally sourced ingredients, suitable for Vegans.

More info here.

Don’t forget to vote the Ecclesall Ale Club for best new bar at the Exposed Magazine Awards. You can do this here.

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Guest Brewery #3 Vocation Brewery

Vocation Brewery LogoJeez, January was tough, right? Well, we’re in mid-Feb now, we’ve finished gifting for Christmas and Valentines and we are seeing the first signs of spring, exciting! We spent last month embracing Tryanuary, we tasted some lovely beers and Vocation Brewery were one of our favourites. We aren’t even going to be subtle about it, head to the Ecclesall Ale Club and we’ve got their finest  pales on the bar.

If you buy your craft beers from the supermarket then you’re probably aware of Vocation Brewery. The Hebden Bridge brewers have their cans in major supermarkets across the UK and their bold branding stands out. It’s simple but affective. It might be just a black can with a brightly coloured slogan such as ‘Pride & Joy’ or ‘Life & Death’ but it screams “drink me now”.Vocation cans

Not only is it visually appealing but the contents of the can are equally impressive. Like all good brewers, Vocation have found a formula and mastered it, the pales came first (sessions, IPAs, APAs) then they branched out to the Pilsner because there’s always somebody wanting a lager… They brew over 17,000 pints worth of beer a week! Vocation Brewery is relatively young but built with experience as it was founded by John Hickling who previously owned Blue Monkey Brewery in Nottingham.

The IPA is always a great introduction when converting a lager fan to an ale, Brewdog’s Punk, the Jaipur by Thornbridge or the Goose Island IPA tend to be the go to but Vocation’s pales are full of fruity flavours with a hoppy kick that entice the tastebuds without being over-powering and intense.

Vocation at Ale ClubCans from your local supermarket are fine but a freshly pulled pint is far more superior and we currently have Pride & Joy and Bread & Butter on the bar. You really don’t want to miss out.

Who doesn’t love a tab room? Drinking from it’s source is always a winner and Vocation & Co. is a collaboration with locals. They are open 7 days a week in West Yorkshire and if you get hungry, fear not, they have tacos! It’s well worth a day trip, more details on Vocation & Co and Vocation Brewery can be found on their website.

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Tryanuary Sheffield Craft Beer Breweries Edition

Guide to Sheffield Craft Beer Breweries.

Januarys, who likes them? They are like Mondays. We just have to get through them, even if it means that we’ll be miserable for its duration. Luckily, we’ve had Tryanuary Sheffield to get us through the month with Sheffield Craft Beer breweries.

The Steel City is full of great craft beer breweries, it always has been. We do a lot of things like masters, it used to be our handy work (y’know, cutlery, steel, etc…), we still make great music and art as well as beer, the only downfall is that we are bloody good at drinking it too, even if we can’t use the excuse that we’ve been working hard at the factory all day and deserve an afterwork pint whilst wife puts a pie in the oven.

Since the resurgence of real ale has been dozens of breweries crop up offering something different, exciting and new, it just hasn’t had the opportunity to leave South Yorkshire because we want it all. We are the Real Ale Capital of the World, there’s one brewery for every 23,991 people according to a report by the University of Sheffield and you’ll be able to find around 400 different beers available on your typical day (when the boozer is open!). It might not be the size of Wards or Stones (86% of them can be labeled microbreweries) but these breweries push boundaries.

We might not brew in Sheffield but we feel like we are part of the scene. Here’s a snapshot of what is on offer. We’ve been celebrating breweries throughout the UK, now it’s time to look closer to home.

Kelham Island Brewery

Kelham Island Sheffield Craft Beer BreweriesThe catalyst of the new age of Sheffield craft beer breweries. The first new independent brewery in Sheffield for over a 100 years. It all started at The Fat Cat, the real ale boozer that put Kelham Island back on the map when it opened in 1980, a time when tradition pubs were becoming corporate lager drinking holes. It offered something different and from its opening night, until today The Fat Cat has continued to celebrate ale.

Like most breweries, Kelham Island Brewery started off with curiosity. We have a pub, we sell other peoples beer, we could make our own beer to sell. That’s what they did, they brewed beer in The Fat Cat beer garden which is a bit inconvenient for customers wanting an afternoon sesh in the summer so they made the big move next door where they built a brewery. It’s the longest running brewery in the city.

You can find their beers in their onsite shop & tap, The Fat Cat (their pub next door), Tap & Tankard (their pub in town), pubs throughout the city and Tesco!

More in the Valley of Beer…

The Fat Cat might have put the manmade island on the real ale trail of Sheffield but the Valley of Ale is a real destination with many other great pubs too.

Neepsend Craft Beer BreweryThe Stones brewery has bee on gone but don’t worry, those pubs won’t go dry. The old warehouses have been put back to good use as they’ve been converted into everything from trendy cafes to offices as well as breweries. This includes Neepsend Brewery who are relatively newcomers (2015) but have grown fast, supplying many pubs in Sheffield including The Wellington (and they will also be opening an on-site tap room).Sheffield Brewery Company The Sheffield Brewery Company are based just next to the former Stones Brewery, they’ve been around for over 10 years and their tap room opens up monthly, they are shareholders in The Gardeners Rest and you’ll always find their beers on the bar.Little Critterrs Little Critters who started out home brewing in 2012 but things got serious when they moved to Kelham Island in 2015 and continue to grow their presence throughout the city.

Exit 33 breweryExit 33 started out in 2008, learning, building and experimenting. This approach has given them a reputation that you can trust whilst surprising your taste buds. Although brewed in S2, Exit 33 share links with Kelham Island as they own The Harlequin, a pub nestled just on the outskirts of the Island.

Stancil Craft Beer BreweryStancill Brewery have brought the past back, reviving Oakwell Brewery from Barnsley and moving it not too far from Kelham Island. It didn’t take long for them to save the iconic Barnsley Bitter, their award winning beers are available at the Kelham Tavern..

True North craft beerIf you start your Kelham pub crawl at The Harlequin, the next stop will most likely be the Riverside, owned by True North, one of the cities most dominant brands. Since opening The Forum in 1992 True North has become an empire with fingers in many pies including several pubs that have their own niche speciality as well as being a gin distillery and brewery. The True North logo is like a stamp of approval.

Away from Kelham Island, Sheffield has many more decent pints being brewed.

Sentinel BreweryUnlike many brewers who start at home, Sentinel’s journey began in Sheffield’s beer history as head brewer, Alex Barlow spent time at Bass and continued to grow his knowledge ever since. With this experience behind Sentinel and locally sourced ingredients it’s no surprise of its success whilst its city centre tap room and kitchen pair beers with equally good food.

Abbeydale Brewery CraftAbbeydale Brewery share a similarity with Brew Foundation as they also founded with a father and son relationship and a love of beer. This was in 1996 and they have become a staple on many bars in Sheffield pubs. Moonshine is what they are known for but they weekly specials offer surprises and are always in demand. They supply over 400 pubs whilst they count some of Sheffield’s finest as theirs including The Devonshire Cat and The Rising Sun.

Thornbridge beerOk, not technically Sheffield but we’ve got to talk about Thornbridge and Bradfield Brewery, both from the Peak District which isn’t far from the city but their influence is huge! Arguably one of Bakewell’s finest exports (after the tart….) Thornbridge has been pioneers in ale revival. Since brewery began in 2005 their award winning beers have inspired and; Jaipur is the direct influence for BrewDog’s Punk.

Bradfield BeerOn the other hand, Bradfield Brewery have taken a different approach as they brew over 100,000 pints a week on a farm. Their blonde remains a go-to for many drinkers

Both Thornbridge and Bradfield Brewery have been part of the Sheffield craft beer breweries scene since 2005.

Every city is shouting about their craft beer scene but nobody has a past and present like the one based on Seven Hills and there’s so much more than this. You can find many Sheffield craft beer breweries on the bars of pubs, supporting the local makers.

It’s not just about pubs where you’ll find great beers, we like to celebrate with a dedicate week to beers in March and a festival in Kelham Island.

The best way to fully understand Sheffield craft beer breweries is to visit the many pubs. Not sure what to choose? Ask the man/woman behind the bar, they’ll be happy to recommend.

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Beer Central Bottle Share

Bottle Share eventWe’re hosting our first event at the Ale Club tonight! We’ve teamed with Sheffield’s favourite beer shop, Beer Central for a bottle share evening. These guys are pro’s at this kind of thing, it’s their 26th.

Did you spend your dinner breaks at school swapping your duplicate football stickers with your mates in hope that you’d be the first to complete the book? Well, imagine that you’ve only got one Alexis Sanchez sticker, you love him so much, so much so that your Manchester United fan friend should enjoy him too. It’s rare that we get anything for free, so in return they give you Henrikh Mkhitarayn, seems fair, right?

It’s still (STILL!) January and it’s bloody cold. Too cold to play swapsys outside. Luckily the Ale Club is nice and cosy and beer keeps us warm, and happy. Christmas seems a lifetime ago but we’ve got through Blue Monday and it no longer gets dark at 3pm so there’s hope there…

What’s a bottle share event?

We all like to think of ourselves as an influencer in one way or another, this is your opportunity to share your passions of your favourite beer with other beer enthusiasts, and enjoy theirs. What better time to do this than during Tryanuary!

How are you getting on with Tryanuary?

Have you been adventurous? Found a new favourite? Bottle sharing gives you a voice and helps you understand flavours you would have previously overlooked whilst making friends (drinking partners) at the same time!

You might think that your go-to stout or the pale that brings your tastebuds to life is everybody else’s but that probably isn’t the case and they’ll be somebody who is still a virgin to your favourite brew. There’s nothing better than watching the happiness of the drinkers face as they beam with joy from the beer you introduced to them. Every time they have it, they’ll be thinking about you.

Don’t be shy, come and talk to the group (don’t worry, it won’t be too daunting, they’ll be maximum of 14 likeminded folks and you can always drink before you talk). It’s a casual event, no rules or pressures plus, they’ll be free snacks for bottle share participants.

For more details on tonights bottle share event, which starts at 7pm visit the Facebook event page.

What will you bring? What are you willing to share? Thumbs up to anyone who brings their favourite Brew Foundation along.

Want to know more about Beer Central? Click here.

There’s no charge, just let Sean from Beer Central know that you’ll be coming along via your favoured social media outlet.

Unfortunately there’s still a couple of weeks left of January but we are continuing to embrace Tryanuary with new favourites constantly rotating on the bar and in the fridge. We can make it to February, the struggle might be real but it’s easier with a pint of deliciousness.

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Guest Brewery #2 Tryanuary Edition Electric Bear Brewing Co.

Guest Brewery Electric Bear Brewing CoAs beer lovers we always have great pleasure of discovering new breweries, such as Electric Bear Brewing Co. that was why we wanted to launch the Ale Club. Since opening we’ve seen the bar constantly rotate with beers brewed from around the world, crafted with unique flavours.

Tryanuary is all about celebrating independent breweries, there’s so many who are doing a great job, making it hard to choose just one, but sometimes you’ve gotta be ruthless like Simon Cowell.

Electric Bear Brewing Co. from Bath have been going down well so far this month. Werrrd! is the perfect session American Pale. Coming in at 4.2%, the subtle fruity flavour gives a balance leaving you wanting more.

The Bath brewers started in 2015 and they have gone from strength-to-strength. After establishing themselves in their first year when they mastered the classics which have become the core to their collection. These beers have been picked up by suppliers and pubs around the UK (including the Ale Club). Their beers include a range of IPAs (black, double, American-style), red ales, pilsners, porters, stouts and of course the APA.

Creating the perfect APA is great but Electric Bear like to have fun. Prior to forming the brewery, the team were all home brewers (some continue to do so for the love of it). They knew that they could make a decent beer but it wasn’t easy to be consistent when working in poor conditions.

Like true craftsmen, it was all hands on deck to build the brewery that they wanted, allowing them to excel and share their passion in the easiest way. They faced challenges but you can taste the triumph in every pint, especially those more experimental beers that are brewed on a small scale.

If you are visiting Bath (apparently it’s a nice place) on a weekend, the Electric Bear tap room is open Fridays 12pm to 10pm and Saturdays 2pm to 6pm. Not only can you enjoy a pint straight from the source but you can bring the whole family as it’s child and dog friendly too!

For more information on Electric Bear Brewing Co. visit their website. Want to try? Get to the Ale Club ASAP, it won’t be around for long!

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What is Tryanuary?

Happy New Year! But most importantly, it’s Tryanuary time!Tryanuary 2018

If you are into craft beer you are probably used to experimenting. Having a half is normal these days, not because we can’t handle our beers but because they’ll always be another beer to sample, crafted by an independent brewer.

Walking into a pub and the bar staff have poured your pint before you’ve even asked for it is boring. Having a favourite is fine but you’ll never know what you are missing out on if you don’t try, maybe you’ll find a new favourite…

It’s January, we’re hungover from the party season, skint from Christmas and it’s cold outside. We’re miserable enough, then we are being told to diet and stay off the booze! Seriously guys, whats that all about! It’s not just a hard time for us, if we aren’t drinking, how can the bar staff, landlords and most importantly the brewers afford a pint too? They don’t want you to be supping coconut water at the weekend whilst they are coming up with a taste sensation.

This is why Tryanuary began!

Leave the juicer you got for Christmas in its box and head to the pub. Ask the barman to recommend something new, they know what they are on about and if you are on a health kick then ask for something fruity!

What is Tryanuary?

It all started back in 2015 by beer loving blogger Andy Heggs from Manchester. Using social media campaigns and the backing of independent brewers, pubs and suppliers, Tryanuary gained momentum fast.

Since the successful start 3 years ago it has gone from strength-to-strength. What makes it really work is the drinkers enthusiasm to support and share. Like everybody in the industry, we make beer that we love and want people to try and love it too. A share and ‘#Tryanuary’ gives independent breweries exposure and recognition. This doesn’t just benefit everybody for the quietest month of the year but it continues to help. The campaign isn’t just about beer, many breweries are donating to charities too.

Tryanuary proves that craft beer isn’t a trend or a clever marketing ploy, it is skilled people making something great and the customers are part of that. It isn’t about getting smashed every night, it’s just encouraging people to have a taste. If you’ve got a mate who loves a pint of Carling at ’spoons on a Saturday, bring them down to the Ale Club, we are confident that we can convert them.

What is happening in Sheffield for Tryanuary?

We all know Sheffielder’s love beer, so much so that we drink as much as we brew, making it hard to export which is shame (for the rest of the world, not us!).

From the Kelham Island Brewery (est. 1990), the first new independent brewery in Sheffield for over 100 years there’s been plenty who have followed in their footsteps including Little Critters, Sheffield Brewery Company, Neepsend Brewery, Exit 33 and many more. Stay local, it’s worth it.

On the 11th January, Sheffield’s Tryanuary ambassadors are taking over the Tryanuary Twitter account, which will no doubt help showcase the quality of our beers and pubs, especially late into the night when the tweets begin to slur.

What can we expect at Ecclesall Ale Club?

Like always the Ale Club will be open 11:30am – 11pm 7 days a week with our bar and fridges full of great beers from independent breweries. Our bar constantly changes so you won’t get bored.

We’ve teamed up with Sheffield’s finest bottle shop, Beer Central to host their 26th Bottle Share event on Thursday 18th January. Simply bring your favourite beers (bottles and cans) along, discuss why you’ve chosen them then swap with fellow attendees. This gives you the opportunity to spread the love, taste other peoples loves and socialise with fellow beer heads.

More info available on the Facebook events page. It should be great!

For more information on Tryanuary 2018 visit the Tryanuary website.