Blog - Page 3 of 9 - The Brew Foundation

The Brew Foundation

Blog

By in Uncategorised 0

Guest Brewery #2 Tryanuary Edition Electric Bear Brewing Co.

Guest Brewery Electric Bear Brewing CoAs beer lovers we always have great pleasure of discovering new breweries, such as Electric Bear Brewing Co. that was why we wanted to launch the Ale Club. Since opening we’ve seen the bar constantly rotate with beers brewed from around the world, crafted with unique flavours.

Tryanuary is all about celebrating independent breweries, there’s so many who are doing a great job, making it hard to choose just one, but sometimes you’ve gotta be ruthless like Simon Cowell.

Electric Bear Brewing Co. from Bath have been going down well so far this month. Werrrd! is the perfect session American Pale. Coming in at 4.2%, the subtle fruity flavour gives a balance leaving you wanting more.

The Bath brewers started in 2015 and they have gone from strength-to-strength. After establishing themselves in their first year when they mastered the classics which have become the core to their collection. These beers have been picked up by suppliers and pubs around the UK (including the Ale Club). Their beers include a range of IPAs (black, double, American-style), red ales, pilsners, porters, stouts and of course the APA.

Creating the perfect APA is great but Electric Bear like to have fun. Prior to forming the brewery, the team were all home brewers (some continue to do so for the love of it). They knew that they could make a decent beer but it wasn’t easy to be consistent when working in poor conditions.

Like true craftsmen, it was all hands on deck to build the brewery that they wanted, allowing them to excel and share their passion in the easiest way. They faced challenges but you can taste the triumph in every pint, especially those more experimental beers that are brewed on a small scale.

If you are visiting Bath (apparently it’s a nice place) on a weekend, the Electric Bear tap room is open Fridays 12pm to 10pm and Saturdays 2pm to 6pm. Not only can you enjoy a pint straight from the source but you can bring the whole family as it’s child and dog friendly too!

For more information on Electric Bear Brewing Co. visit their website. Want to try? Get to the Ale Club ASAP, it won’t be around for long!

By in Brewing 0

What is Tryanuary?

Happy New Year! But most importantly, it’s Tryanuary time!Tryanuary 2018

If you are into craft beer you are probably used to experimenting. Having a half is normal these days, not because we can’t handle our beers but because they’ll always be another beer to sample, crafted by an independent brewer.

Walking into a pub and the bar staff have poured your pint before you’ve even asked for it is boring. Having a favourite is fine but you’ll never know what you are missing out on if you don’t try, maybe you’ll find a new favourite…

It’s January, we’re hungover from the party season, skint from Christmas and it’s cold outside. We’re miserable enough, then we are being told to diet and stay off the booze! Seriously guys, whats that all about! It’s not just a hard time for us, if we aren’t drinking, how can the bar staff, landlords and most importantly the brewers afford a pint too? They don’t want you to be supping coconut water at the weekend whilst they are coming up with a taste sensation.

This is why Tryanuary began!

Leave the juicer you got for Christmas in its box and head to the pub. Ask the barman to recommend something new, they know what they are on about and if you are on a health kick then ask for something fruity!

What is Tryanuary?

It all started back in 2015 by beer loving blogger Andy Heggs from Manchester. Using social media campaigns and the backing of independent brewers, pubs and suppliers, Tryanuary gained momentum fast.

Since the successful start 3 years ago it has gone from strength-to-strength. What makes it really work is the drinkers enthusiasm to support and share. Like everybody in the industry, we make beer that we love and want people to try and love it too. A share and ‘#Tryanuary’ gives independent breweries exposure and recognition. This doesn’t just benefit everybody for the quietest month of the year but it continues to help. The campaign isn’t just about beer, many breweries are donating to charities too.

Tryanuary proves that craft beer isn’t a trend or a clever marketing ploy, it is skilled people making something great and the customers are part of that. It isn’t about getting smashed every night, it’s just encouraging people to have a taste. If you’ve got a mate who loves a pint of Carling at ’spoons on a Saturday, bring them down to the Ale Club, we are confident that we can convert them.

What is happening in Sheffield for Tryanuary?

We all know Sheffielder’s love beer, so much so that we drink as much as we brew, making it hard to export which is shame (for the rest of the world, not us!).

From the Kelham Island Brewery (est. 1990), the first new independent brewery in Sheffield for over 100 years there’s been plenty who have followed in their footsteps including Little Critters, Sheffield Brewery Company, Neepsend Brewery, Exit 33 and many more. Stay local, it’s worth it.

On the 11th January, Sheffield’s Tryanuary ambassadors are taking over the Tryanuary Twitter account, which will no doubt help showcase the quality of our beers and pubs, especially late into the night when the tweets begin to slur.

What can we expect at Ecclesall Ale Club?

Like always the Ale Club will be open 11:30am – 11pm 7 days a week with our bar and fridges full of great beers from independent breweries. Our bar constantly changes so you won’t get bored.

We’ve teamed up with Sheffield’s finest bottle shop, Beer Central to host their 26th Bottle Share event on Thursday 18th January. Simply bring your favourite beers (bottles and cans) along, discuss why you’ve chosen them then swap with fellow attendees. This gives you the opportunity to spread the love, taste other peoples loves and socialise with fellow beer heads.

More info available on the Facebook events page. It should be great!

For more information on Tryanuary 2018 visit the Tryanuary website.

By in Uncategorised 0

New Years Eve on Ecclesall Road

Ecclesall Ale Club open for New Years EveNew Years Eve on Ecclesall Road

New Years Eve is like Marmite, it leaves a bitter taste in your mouth. The pressure is on to have the best time and it can be a costly evening. The variety of events in Sheffield this year offers something for everybody.

In previous years the options were, go to a club where drinks cost double what they usually do, everybody links arms at midnight and awkwardly sings auld lang syne before paying a fortune to get home. The New Year starts with a hangover and a lot less money in the bank. This was ‘fun’…

Thankfully we have more options these days and you don’t even need to leave Eccy Road to see in the New Year.

There’s plenty going on and you no longer have to be tied to one place. The Ecclesall Ale Club will be open from 11:30am on New Years Eve and you can see in 2018 as we’ll be serving our favourite beers until 1am. Whether you want to start or end your pub crawl with some craft beers, we are here for you.

We are open throughout the festive period, including Mad Friday and Christmas Eve as we prepare for Santa’s arrival. Our bottle shop is here for takeouts or the perfect stocking fillers for the beer lovers in your life.

Why not see in 2018 with us, it’ll be better than a crowded club or a house party that runs out of booze before you’ve had the chance to raise a toast to what went down in 2017 and your New Years Resolutions.

By in Uncategorised 0

An alternative Christmas on Ecclesall Road

An alternative Christmas on Ecclesall Road. Christmas is all about food and drink. We’re Yorkshire, we love a good Sunday dinner, you can’t beat a roast. Meat, veg, gravy and of course, Yorkshire puddings. Sounds amazing. Christmas dinner is just a deluxe version, we don’t wanna O.D. on roast potatoes before the big day.

Luckily Ecclesall Road’s restaurants offer alternatives during the festive period. Christmas is just around the corner, it’s time to indulge is something a little less traditional.

Mud Crab SheffieldChristmas is all about sharing and the first of 3 courses on Mud Crab’s Christmas menu is a platter to share with your guests. This is followed up by BBQ mains and finished offer with deserts, all served in a casual atmosphere. £21 per guest. Available until 22nd December. Book ahead. www.mudcrabindustries.co.uk

Ashoka is an award winning Indian restaurant that offers more than your standard your curry and their Christmas menu is simply mouth watering. Gather up the fam and dine out on a 2 hour experience that celebrates quality ingredients and tastes that will blow your Santa hats off. £26 per guest. Available until 24th December. Book ahead. www.ashoka1967.com

Treat you and your family this year and dine like Italians at Nonnas. You won’t find turkey and cranberry flavoured pizzas on their Christmas menu. There’s plenty of options to choose from on this 3 courser, you’ll end up gaining a headache trying to order. Whatever you go for, you won’t be disappointed. £27.95 per guest. Available until 24th December. Book ahead. www.nonnas.co.uk

Ecclesall Road BBQThought Australians were the only ones to do BBQ for Christmas? Reds will tell you otherwise with their Christmas on Ecclesall Road menu. If you want a meat feast that will put you in a food coma until 2018 then this is the place for you as you’ll be served a healthy selection of meats. £24.95 per guest. Available throughout December. Book ahead. www.truebarbecue.com/sheffield

Some say that France is the place of great food. If that’s the case for you then Bistrot Pierre is for you. Their 3 course menu consists of of classics. £26.95 per guest. Available until 24th December. Book ahead. www.bistrotpierre.co.uk

Christmas on Ecclesall Road beer giftNow you’ve lined your stomach it’s time for a pint at the Ale Club. We’ve got some amazing beers & ciders on the bar over the festive period. We’ll be open Christmas Eve and New Years Eve too!

Struggling for stocking fillers? Our bottler shop is open 11:30am – 11pm 7 days a week with cans and bottles that make the perfect gift. We’ve got offers on our Brew Foundation range.

By in Uncategorised 1

Guest Brewery #1 Brew York

Brew York Craft BeerGuest Brewery #1 Brew York

As the men behind brewing there’s nothing we love more than being inspired by fellow brewers. As the men behind the bar we love nothing more than knowing that every pint we pull is going to be a hit. The Ecclesall Ale Club is where we share this love and you’ll notice the bar is heavily featuring Brew York at the minute.

Like most breweries, Brew York was created by friends who are passionate about beer. What makes them different to others is how fast they have grown. In just a couple of years Brew York went from an idea created in a pub to a fully functioning brewery with award winning beers available in cask, keg, bottle and can. They also opened a tap room on-site and pulled-off a distribution deal that saw their cans available in supermarkets nationwide. It couldn’t have been a better start for the York brewers but non of this would have happened if they hadn’t created great tasting beers.

Craft Beer Brew York cansThey have built a core-range of favourites that are influenced by American flavours, brewed with traditional British techniques. These Pale Ales have a taste of familiarity but it is the depth of flavours that makes them stand out in what is becoming a competitive area in craft beer. The Americanisms are largely visible in the percentage which tend to be over 5% without overshadowing the ingredients.

Brew York also offer a bitter and porter in the core range but they allow their creativity to flow with small batches of experimental beers and seasonal collections. The Tonkoko milk stout has beeFairytale of Brew Yorkn a particular favourite on our bar recently.

The branding has helped Brew York beers stand out from taps, fridges and shelves. Their Fairytale of Brew York collection will be a sure-fire winner this Christmas, c’mon, who doesn’t love a good pun!

Their tap room, in York, based on-site gives visitors the opportunity to taste beers at their freshest and their is a constant rotation on cask and keg.

For more details on Brew York beers and tap room, visit their website.

Want to taste? You’ll find them on our bar throughout the festive period and beyond. The Ecclesall Ale Club is open 11:30am – 11pm 7 days a week

By in Events 0

Christmas in Sharrow Vale

Sharrow Vale Market Dec 17Ecclesall Road might get all the attention but, behind it is Sharrow Vale Road where you’ll find something different. Especially at Christmas.

You know what you are going to get on Ecclesall Road and there’s something for everybody. On the other hand, Sharrow Vale Road boasts independent boho vibes. Like Ecclesall Road, there’s food, drinks, homeware etc but on a small, unique scale.

Sharrow Vale has a community and every few months, on a Sunday, they come together, close the road off and have a market. Craft and farmers markets are generally pretty similar and when something becomes repetitive, people get bored and stop coming.

Sharrow Vale Road market isn’t like that. Every time it attracts a huge crowd who stroll up and down, enjoying everything on offer from fresh meat to street food, handmade crafts and accessories as well as entertainment.

brew foundation bar sharrow valeIt can be thirsty work but don’t worry, we’ve got you covered! Not only do we have our Brew Foundation pumps serving a collection of our finest beers we also have gift boxes, perfect for Christmas.

brew foundation christmas giftsDon’t forget our Ale Club is around the corner and open from 11:30am to 11pm. Sundays don’t need to be lazy when you can get drunk whilst shopping for unique prezzies.

By in Uncategorised 0

Sheffield, Support Your Local Businesses

What’s going on Sheffield?

Seriously, what is going on, and no, I don’t mean, events, parties etc… I mean this. sheffield micropub attack

Being a small business is hard! Especially a new small business. Even more so, a new small business which is also a pub! And then, just when things get going, another hurdle is put in front of us, I say, ‘hurdle’, I mean, a concrete slab and when I say ‘in front’, I mean, our door. We’ve only been open a couple of weeks and waking up to this last Sunday wasn’t the best surprise. Thanks. Seriously, why would someone throw concrete at our front door? They might not have got in but the damage is costly for a small business like us.smashed door eccy road

We didn’t open to annoy anybody. We opened to make people happy with beer. Unfortunately this isn’t an isolated attack. It’s clearly more than some drunk having a wild night… Just a couple of weeks ago our neighbours, The Beer House had a similar incident, however they had their premises entered and a charity box stolen. The Bar Stewards in Shalesmoor were attacked twice in a week and The Itchy Pig in Ranmoor also had concrete thrown at their door.

Sheffield is all about celebrating DIY culture. Why would anybody want to stop this? Is this an attack against small businesses or micropubs?

ale club bar dec 1Let’s rise above this and continue to do what people love us for, beer. This week our guest beers include Imperial Tonkoko Stout, X Panda Session IPA and Vermont IPA by Brew Yorkale club bar 3 decThe Garden Brewery’s Samphire Sour, Milk Stout from Gun Brewery, Arbor’s Blue Sky Drinking, BAD Co. Summer Breeze, Sandiway Hop Schism, DEYA Brewing Company’s Into The Haze, Hawkes Urban Orchard Apple Cider and many more, including our very own Brew Foundation. Sounds delicious, right?eccy ale club bar dec 2

It’s party season and we are going to be open throughout the festive period, including Christmas Eve and New Years Eve. Here’s what you can expect on the bar over the next few weeks.Coming up in Decemnrt

Still buying Christmas gifts? We are open from 11:30am 7 days a week with a fridge full of bottles and cans of our favourite beers from around the world. You’ll be top gifter if you sling some in a stocking. Our Brew Foundation gift boxes are on offer too. 4 bottles for a tenner, bargain!

Support your local businesses, brewers and makers this Christmas, we need all the love we can get right now!

By in Brewing 1

Why Choose Craft Beer?

We live in a world where we are given choice. You don’t need to pick one side or another. You don’t need to be rich to have nice things. We don’t need to settle for the mundane, mediocre and average either. Craft beer is giving us more tastes, styles and flavours than ever before. Why would any beer drinker not go craft?

What is Craft Beer?  (Without the jargon)

According to The Oxford English Dictionary ‘craft’ is:

“An activity involving skill in making things by hand.”. Being more specific “Denoting or relating to food or drink made in a traditional or non-mechanised way by an individual or a small company.” Basically, this rules out the beers made by the huge corporations. They use machines to create the same, standardised taste.

Craft beer, is it just a marketing ploy or is there a meaning behind the slogan?

Where did it come from? What’s the difference between ‘craft beer’ & ‘beer’? Will it fade away like every other fad? Probably not.

It might seem like it came from nowhere to suddenly being inescapable. We were once, Great Britain, great at brewing beers, we mastered the traditional ales. Then, like a lot of our old school trades, the grafters stopped. The makers were replaced by machines and cheap ingredients, used to cut costs and make on-mass. For years, we accepted this. Pubs were being closed down, the drinking culture changed. It was the time of binge drinking, cheap juice with high percentages.

More than just a trend
brew foundation craft

Fast forward a decade or two where people like the finer things in life. Our tastes have developed. We used to be a nation known for bland food, we now not only enjoy different cultures and cuisines, we seek them out and we are happy to pay more for something different and unique. The internet has allowed cultures to easily collaborate, giving twists on traditions whilst the class system is becoming less relevant which helps accessibility.   

Gordon Brown deserves some credit for the resurgence in brewing. When the free-house pubs were on their knees and the chains were taking over, we were losing unique character in the places we could enjoy a pint so he introduced a tax break for small brewers back in 2002. Change isn’t instant but this helped start a movement which was accelerated by American brewers.

One of our favourite brewers, Thornbridge began in ’05. Their award winning beers inspired a generation of brewers. Martin Dickie left Thornbridge to start BrewDog, arguably the most successful craft beer brewers in the UK. However, are you still craft when you are the size of BrewDog? It’s a touchy subject which has be argued by many.

Artisan Trades

brewing craft beersBrewers have become the bakers of the drinking world. A few years ago you’d happily settle for a Waburtons loaf, now you’ll go to your artisan baker for a £4 unsliced and then to the coffee shop next door where the barista will carefully use foam to make a shape in your latte for the cost of a jar of coffee. We are becoming a quality over quantity culture and we don’t think twice about paying over a fiver for a decent pint instead of £3 for a crappy lager.

With new flavours, the ale is no longer a drink for old men. We can now think of beer like wine, it’s a drink to taste and enjoy, every pint has its individuality, requires care from both the brewer and the bar man, pumping the ale with care like the chef who plates food artistically. It’s the handmade skills that the dictionary talks about that makes craft beer different.

Whether you go to Starbucks on Ecclesall Road, Manchester or New York, your coffee is going to taste pretty much the same, which, sometimes, familiarity is the wise option but YOLO. In Sheffield we’ve got some great coffee shops, they might all sell the same coffees but they do it their way and this is exactly the same theory with craft beers. Not only is an American Pale from one brewery different to another brewery, every batch can vary slightly. Like wine, some age better whilst others are like a loaf, at its best when its fresh.

Cask and Keg

Brew Foundation Craft BeersCask beers are the beers your grandad drank, flat, warm, topless and often the reason ‘real ale’ gets a bad rep. The brewer only does half the job, the beer isn’t finished until it hits the glass. If the pub haven’t taken care of the cask and the barman doesn’t know how to pull (the pint) then it isn’t going to be an enjoyable experience for the drinker.

Luckily the craft brewers have continued the traditions of cask beers and the warm, flat beers are no longer uninspiring. They’ve used their creativity to bring them to life but, if you are unfortunate to have a bad pint, don’t dismiss it, you might have just been unlucky with the batch or the bar man.

Keg beer is the most common, these include your typical lager as well many ales. They are served cool, with a fizz and don’t require the same barman skills as the cask beer.

If you want something independent, and ‘not on the high-street’ then go craft, there’s something for everybody, even those not into beer! When you consider the locally sourced, high-quality ingredients, handmade and skilled trade, it’s worth paying that little bit extra for.

By in Uncategorised 2

The Making of the Ale Club – Ecclesall Road Mircopub

You might recognise The Brew Foundation, we’ve been brewing craft beers (mostly pales) over the last few years. They have been on the bars of Sheffield’s best boozers. The Ecclesall Ale Club is our new micropub, it’s been a stressful, tiring and challenging journey. We are now open and it has been worth it!

429 Eccesall Road is our new home! After months of paperwork and admin we were finally allowed to get our hands on what was Eccy booze.

 


We opened on Friday on Friday 17th.
Ecclesall Ale Club bar

Eccy Ale Club open night

Ecclesall Ale Club Lamp

Ecclesall Ale Club toilet

Ecclesall Ale Club fridge

It’s safe to that the struggle has been real but the results make it worth it. The opening weekend couldn’t have gone better. We’ve had to restock the bar and fridges.

We are opening from 11:30am, 7 days a week.

By in Uncategorised 0

Guest Beer #1 Gamma Ray by Beavertown

The paint is dry, the bar has been filled, fridges stocked and the furniture nailed down. As of tomorrow, Ecclesall Road has not just a new place to sink a few beers, we’re a bottle shop too, offering a range of beers including Beavertown’s finest.!

Although The Ecclesall Ale Club is run by The Brew Foundation, we don’t just love our beers, we love beer in general. To celebrate the diverse flavours of a decent pint, we will be pouring pints from our favourite craft beer brewers. Our guest beers will be continually changing so you might only get that one chance.

Guest beer #1

Beavertown loho

Gamma Ray by Beavertown.

beavertown gamma ray

Beavertown are London-based brewers who are growing fast. Since launch in 2011 Beavertown have become champions of the craft beer scene. They are more than just brewers, they are becoming an iconic brand. Their artwork on the cans stand out in the fridges and on taps but having fancy logos means nothing if the beer doesn’t live up to the same standard. Beavertown do.

Gamma Ray is a classic American pale ale. The tropical fruits disguise it’s strength (5.4%) making it easily drinkable and refreshing. It’s a stand out pint and you’ll have to make the challenging decision at the bar, do you go same again or take a spin on beer roulette to try something different, it probably won’t be better.

We are going to be open 11:30am to 11pm, 7 days a week at 429 Ecclesall Road. Grab a can or two, too.